Behind the Scenes:
Ketchum’s Liming with Gran
The Campaign
We wanted to break down the barriers to good health
and wellbeing by showing, not just telling, of the positive
and real benefits that come when we open up to one another.
The film, with Jean and Tre, was one element of this campaign.
We created more domino boxes that were homed in barber shops,
cinemas and community centres. They were also used to kick-start conversations about genetics, with patients with sickle cell disease.
An outdoor advertising campaign ran across
targeted parts of the UK and we held a cinema launch.
Jean and Tre
Jean came from Jamaica to the UK in April 1960 aged 19 yrs.
She has four children and eight grandkids, ranging from,
11 to 41yrs, who keep her nice and busy! She worked
as a nurse and care manager for over thirty years
and now, at 84 years young, enjoys volunteering.
She loves nothing more than family get togethers
to celebrate every occasion possible.
Tre, Jean’s 29 yrs old grandson, comes from North London.
He loves everything creative; singing, performing and designing.
Tre is currently in the West End musical theatre, Tina.
He says about this project ‘I aspire to inspire, and I hope there are young
kids or elders who watch this and feel good knowing that grandparents and children can talk to each other and still love each other’s company’.
Liv Little
Liv is of Jamaican and Guyanese descent via South London and
tells stories with heart, about the people and places that matter to her.
She is a writer and broadcaster and was the founder and CEO
of gal-dem, a magazine written by women of colour. Her work
spans journalism, audio, TV and her debut novel Rosewater
was published in 2023 by Dialogue Books in the UK and John Legend’s
imprint Get Lifted in the US. She was included on the Brit List
for 2022/23 and in Forbes’ 30 Under 30 media and marketing list.
The Crew
Working with world famous film and production company,
Outsider, we ensured that we assembled a truly
diverse group for the making of this film.
From the make-up artists, camera operators, director and lighting
experts – this is what every film production crew should look like.